Viral sensation, Shark Tank deals, and Dude Perfect tours.
This toy needed a brand story that's just as fun as it is to play with.


From a viral prototype to Shark Tank success, ZipString is more than just a toy—it’s a startup story built on grit, creativity, and a whole lot of string. We partnered with the ZipString team to craft a brand video that captures their full journey: from a spark of invention to a national spotlight.
 

What we delivered:
 

• A cinematic, documentary-style brand film shot across multiple locations and studio spaces.
   

• A compelling founder narrative, highlighting their viral TikTok moment, Kickstarter campaign, and early hustle—hand-building 4,000 units in their parents’ basement
   

• Seamless integration of user-generated content, giving the story an authentic, community-driven feel
   

• High-energy editing, dynamic visuals, and emotional storytelling that reflects the playful, underdog spirit of the brand
   

This was more than just telling how ZipString came to be—it was about showing why people can’t stop playing with it.

The result? A brand story that sticks, spins, and inspires.